DESCRIPTION
Development of a motion graphics video for the launch of Curador AI, a WhatsApp-based solution that transcribes voice messages in real time. The video introduces Eva, the platform’s virtual assistant, and clearly communicates the service’s functionality and value proposition in a simple and engaging way.
Graphic Design | Motion Graphics | Brand Strategy
TOOLS
Adobe Photoshop | Adobe Ilustrator | Adobe After Effects
WORK PROCESS
For this project, the client requested a mixed motion graphic animation with a humorous tone, incorporating memes to make the video feel more relatable to the user and to reflect the common reaction people have when receiving long WhatsApp voice messages.
Based on this insight, a fast-paced, funny, and modern storytelling approach was developed, using smooth transitions, sound effects, and audio elements to reinforce the narrative. An AI-generated voice was also used, referencing the purpose of the company and supporting the overall tone of the piece.
