DESCRIPTION
Dbarato is an e-commerce platform for construction products. A motion graphics video was designed to guide users through the purchasing process, making it easier to understand and navigate.
Graphic Design | Motion Graphics
TOOLS
Adobe After Effects
WORK PROCESS
The brief for Dbarato called for a user-friendly animation that clearly communicated how the product works. From the beginning, the visuals and storyboard were developed, and then, with the layers already defined and organized in Illustrator, the project was moved into After Effects for animation.
The brief for Dbarato called for a user-friendly animation that clearly communicated how the product works. From the beginning, the visuals and storyboard were developed, and then, with the layers already defined and organized in Illustrator, the project was moved into After Effects for animation.
Music was selected to accompany the animation without taking prominence, instead reinforcing the visual focus. The transitions and animations support the text and the intended message, without making it the main focus, adding visual dynamism and guiding the viewer’s attention.
The final result is a concise video with storytelling that clearly communicates how the purchasing process in Dbarato works, ready to be implemented on their website.
